Living in the weekend
The concept behind the Weekend Max Mara advertising campaign for Spring/Summer 2023 is a message of a free mindset, an invitation to immerse yourself in the atmosphere of the city, dense with new people and places to discover.
coats CANASTA knitwear ERICE trousers and denim VEGA scarves and foulards VELIA
Photographer Nadine Ijewere interprets the spirit of the season through the eyes of model Beauise Ferwerda by playing with colorful details and unique accessories.