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Family Affair
Inspired by the wardrobes of her family, stylist Gabriella Karefa-Johnson delves into her personal archives to create a powerful collection that celebrates the individuality of spirit. This Signature campaign includes international supermodel Gigi Hadid behind the camera as photographer, and Alana O'Herlihy as creative director and filmmaker.
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Signature Collection 02 Weekend Max Mara

The brighter, the better

From geometric patterns to vibrant florals, a medley of lively prints are infused with a sense of joy and individuality.
Signature Collection Editorial 01 Weekend Max Mara
Signature Collection Still 01 Weekend Max Mara
Signature Collection Editorial 02 Weekend Max Mara
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t-shirts-and-tops DOVER trousers-and-denim ROSANNA shirt-and-blouses EUSEBIO scarves-and-foulards MONICA coats DINGEY bags NOVAK
Finishing touches
Head-to-toe accessories complete the playful mood. Washed-denim baker boy hats and wooden clogs add cachet alongside the iconic Pasticcino bag, remastered in checkerboard macram.
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Signature Collection 06 Weekend Max Mara