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Signature Weekend Max Mara

Into the Forest

From snowy Alpine days to vibrant city nights. Discover the new Signature Collection co-created with stylist Robert Rabensteiner.

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ADV Desktop Weekend Max Mara

A Weekend in Ireland

Windswept expanses, charming towns, and dramatic coastlines are the backdrop for the new FW 2026-27 ad campaign. Embrace a free-spirited ease, built on rustic textures and cozy layers for a wholesome, practical elegance.

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NEWS BULLETIN

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Knitted Stories

Stay warm and look cool in the season’s new distinctive knitwear.
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